The Process of Affiliate Marketing
1. Pick a topic
Firstly, pick a topic that you’re interested in that also has a lot of market potential. Think of something that you like, and consider whether there would be many products associated with it, or much of an audience. You can find a topic (or “niche,” as affiliates call it) with a little research. You’ll find lessons to help you with this process in the market research section.
2. Find products to promote
Once you’ve got a niche all picked out, find some products that you can promote. There are websites full of these (called affiliate networks) to browse, and you can find advice here on how to choose the best ones for you. Once you’ve got a couple that are right for you, you’ll be able to get an affiliate link for them.
3. Build a website
Next up, you need to build a website! I thought this would be extremely confusing and difficult, but it really wasn’t. WordPress and similar sites makes it super simple for anyone to build a quality website.
4. Fill your website with relevant content
Fill your website with content that will be useful to the people who are interested in your niche, and place your affiliate links throughout in the most relevant places. That way when someone interested in your content clicks your link, they go to a sales page for a product that they might also be interested in, and if they buy it you get a commission!
5. Promote your website
When you’ve set this up, all that’s left to do is promote your website so you can get more people to your content, and more potential for commissions from referred sales. There are a lot of different marketing strategies out there, from advertising to social media, but you won’t have to worry about this part of it straight away.
The most important thing is just to get started.
When we say “affiliate marketing” we’re actually talking about a bunch of things:
- Finding good products to promote
- Building websites
- Conducting market research
- Search engine optimization (getting your website ranking well in the search engines)
- Creative ways to promote your products
- Social networking and “web 2.0” strategies
- Email marketing
- Pay-per-click marketing
- Creating or sourcing content for your website or newsletter
- Getting motivated, staying motivated, and avoiding potential mishaps
- Earning money by displaying ads on your site (eg, Google AdSense)
… And there’s quite a bit more.
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