HISTORY OF PACKAGE TOURS PRODUCT
Since their establishment in the 1960’s, package tours and the number of receptive tour operators have steadily grown in importance to all aspects of Indonesian tourism. It is commonly perceived as a growth opportunity for both travel volume and type of tour package offered.
A number of factors contributed to the popularity of packaged tours but the single largest factor was the airlines participation in creating packages to promote their inventory of seats. This not only widened travel options and destinations but also increased the number of travelers.
Package tours have several key advantages for the northern traveler including discounted rates for transportation and accommodation, convenience of one-time payment for all or most travel services, ease of vacation planning, and more travel opportunities.
THE PRINCIPLES OF PRODUCT PACKAGE DEVELOPMENT
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