WOULD THE INTERNET REDUCE  TRAVEL AGENCIES BUSINESS ?

WOULD THE INTERNET REDUCE  TRAVEL AGENCIES BUSINESS ?

Introduction

The rise of e-commerce and e-business has left most travel agents worrying about their future.  Some believe in apocalyptic scenarios, where the Internet would reduce their business to merely serving a small (even micro) niche of traditional customers who resist online transactions.

Others remain more passive, as they view the Internet as a marvellous tool to search for their client’s information, but expect that ecommerce will remain a small activity that will not go beyond the offline business volume.

Finally, we find the general opinion shared by an increasing number of travel agents, where e-business is viewed merely as a further extension of the systems and applications they had been using so far, and that will become pervasive but will still require a high degree of interaction with travel agents.

Despite the diversity of opinions, it remains that

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