(Professional MICE Organizer)


Sebagai pembanding definisi yang dipergunakan di dalam Keputusan Menteri Pariwisata, Pos dan Telekomunikasi No. KM.108/HM.703/MPPt-91 tentang Usaha Jasa Konvensi, Perjalanan Insentif dan Pameran, dibawah ini dikutipkan sejumlah definisi yang diberikan oleh beberapa asosiasi MICE (Meeting, Incentive Travel and Exhibition) yang berkedudukan di Eropa, Amerika dan Asia.


This is a business oriented meetingwhich is one of the most difficult to identify. Corporate meetings are events organized by a business company which may fall under the followint types

(a) Management and Professional Meetings (usually has less than 20 participants) with a duration of less than one day. Meetings are informal and arranged conference-style with facilities for display and presentation of data.

(b) Sales Meeting – normally attended by some 50-100 participants lasting for 2 to 3 days. Sales meeting usually require both formal and informal layouts with a good audio-visual facilities. Small exhibits area may be utilized.

(c) Product Launches – they are generally for invited representatives mostly with attendance ranging from 50 to 200 or more Good handling and display equipment is essential including special lighting and sound effect, meeting, press and support services.

(d) Training Meetings-these are for small groups, which tens to extend for over 3days. Meeting room requirements are flexible which might require small breakout rooms as well as high quality audio-visual equipment.

(e) Stockholders Meetings –generally held once or twice a year, these events are for groups of 100 to 200 normally for one day which includes a reception or one meal function.

SOURCE : Conference and Exhibition Facilities, Fred Lawson, the Architectural Press Ltd., London 1981


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