How to Promote Tourism
Three Parts:Creating a Marketing Plan Using Promotional Materials and Local Media Using Social Media and Other Online Tools Community Q&A
Looking to attract some new visitors to your town or city? In our current digital age, getting tourists to pay attention to a specific place is more possible than ever. Developing a marketing plan and using tools social media and other promotional materials, can all help to promote tourism in your town or city.
Creating a Marketing Plan
Consider what makes your town or city unique. One way to do this is to make a list of all the activities and attractions currently available in the town. Often, tourist are interested in the things they can do and see in your town or city, more than the location of the town or city itself. They will search online for an activity first and then a location. For example: rock climbing Bend, Oregon, or fly fishing Missoula, Montana.
Focus on activities or attractions that are specific to your town. Even a small or strange attraction could attract visitors and bring attention to the town, from the world’s largest paper clip to a man made wave in a river. Ask yourself: What makes the town worth a special trip? What do you have that a tourist can’t get or do somewhere else?
Work with a tourism planning committee and narrow your focus on the top three things your town has to offer. The more specific, rather than generic, you can be, the more likely your town will be of interest to tourists.
Promote Tourism Step 2
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