SUCCESSFUL TRAVEL MARKETING REQUIRES EFFECTIVE PLANNING

 

EFFECTIVE TRAVEL MARKETING PLAN

Here are the major elements of a marketing plan:

  • The situation analysis describes the total marketing environment in which the company competes and the status of company products and distribution channels.
  • The opportunity and issue analysis details the major external opportunities and threats to the company and the internal strengths and weaknesses of the company, along with a discussion of key issues facing the company.
  • The goals and objectives section outlines major company goals and the marketing and financial objectives.
  • The travel marketing strategy section provides the company’s marketing strategy statement, summarizing the key target buyer description, competitive market segments the company will compete in, the unique positioning of the company and its products compared to the competition, the reasons why it is unique or compelling to buyers, price strategy versus the competition, marketing spending strategy with advertising and promotion, and possible R&D and market research expenditure strategies.
  • The sales and marketing plan outlines each specific marketing event or action plan to increase sales. For example, it may contain a summary of quarterly promotion and advertising plans, with spending, timing, and share or shipment goals for each program.

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