The Destination Marketing Strategy

A detailed marketing strategy for a destination normally evolves from the broad recommendations of the Tourism Plan. It can be included either in the plan itself or as a separate document. It should flow from the tourism planning process and reflect the vision, goals and objectives of the main plan.

The importance of integrated product development and marketing cannot be over-stated. Marketing without product development is risky; product development without an accompanying marketing strategy is often futile.

If an area does not have the right product for a particular market segment,

You are cordially invited to also click and visit  the following:

(01) – 

=> Tourism Business Tutorial

(02) – 

=> Digital Travel Agent Training

(03) – 

=> Tourism Business Competency Training

As a Premium Member, you can login now, otherwise, please register first

Kelanjutan artikel ini hanya bisa dibaca oleh Premium Member, silahkan login disini dulu atau Registrasi di sini

Leave a Reply