The Internet are ideal tourism partners

Tourism and the Internet are ideal partners. For consumers, when they are planning a trip to a new destination, they face the problem of making a costly purchase without being able to see the product. The Internet provides them with the means to gain immediate access to relevant information of greater variety and depth than has been available previously, about destinations throughout the world; and to book quickly and easily.

For tourism destinations and businesses, it offers the potential to make information and booking facilities available to large numbers of consumers at relatively low cost; it enables them to make large-scale savings on the production and distribution of print and on other traditional activities (e.g. call centres and information centres); and it provide a tool for communication and relationship development with tourism suppliers and market intermediaries, as well as end-consumers.

Tourism has a key difference from most other sectors of e-commerce – its consumer goes and collects the product at the point of production – i.e. the destination. Thus the tourism sector avoids the need to deliver products around the world – a task that faces real logistical problems that have been a major source of customer dissatisfaction.

These factors, taken together, have resulted in the travel and tourism sector taking

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