WOULD THE INTERNET REDUCE TRAVEL AGENCIES BUSINESS ?
The rise of e-commerce and e-business has left most travel agents worrying about their future. Some believe in apocalyptic scenarios, where the Internet would reduce their business to merely serving a small (even micro) niche of traditional customers who resist online transactions.
Others remain more passive, as they view the Internet as a marvellous tool to search for their client’s information, but expect that ecommerce will remain a small activity that will not go beyond the offline business volume.
Finally, we find the general opinion shared by an increasing number of travel agents, where e-business is viewed merely as a further extension of the systems and applications they had been using so far, and that will become pervasive but will still require a high degree of interaction with travel agents.
Despite the diversity of opinions, it remains that
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