The Increasing Influence of Technology in Tourism Education
Today, if we are able to deliver despite an outmoded education system, imagine what wonders the next generation will accomplish, once it has been trained with advanced pedagogical methods. Since these systems are witnessing increased adoption with every passing year, we won’t have to wait much longer to see the results.
Technology’s transformative nature is like that of an excited particle that alters the status quo of any physical space it enters. A little glimpse into the dynamic digital world is indicative of how technology has given a whole new meaning to tourism education. It has changed everything in our lives – what we thought we knew, what we were accustomed to – and has helped us explore new dimensions to achieve our objectives more effectively and efficiently. This is also true in the field of tourism education, where it has twisted the very fabric of traditional learning and extended to us new and more evolved learning methodologies.
The rapid increase in internet connectivity has been an important catalyst for
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the growth of e-learning. A proliferation of edtech platforms is slowly eliminating barriers in the access to quality education. Upcoming tourism startups can expect to effectively mobilise their content by creating micro-learning facilities for self-learning, while, simultaneously, engendering employment opportunities. According to a recent report by Google, KPMG, online education will see approximately 8x growth in the next five years, says a recent report by Google, KPMG. This will have a significant impact on the edtech market that has a potential to touch $1.96 billion by 2021.
Tourism education with the help of technology has crossed borders and has opened up a world of opportunities for students. From easy sharing of information to collaboration with the help of email and cloud applications to instant access to learning programmes anytime, anywhere, here is how technology will alter the tourism education sector in 2018:
Virtual reality and gamification
Do you know that passive teaching methods lead to a concept retention rate of less than 30 percent? On the other hand, participatory techniques generate retention rates of up to 90 percent. Where our traditional education system fails is that we remain largely focussed on outworn practices that keep student engagement passive, and retention at the bare minimum.
The aforementioned issue is being actively addressed and tackled by technology. Augmented reality, virtual reality, and gamification are giving students an immersive, first-hand experience through graphical simulation, and, thereby, extending the concept of experiential learning. This has the effect of boosting both engagement and retention, while the use of animation ensures that students understand complicated theories easily. Such technologies are more likely to be a game-changer in time, with visible developments taking place from 2018.
Data analytics
Big data and data analytics are phenomenal in that they enable educators with new teaching methodologies. Existing data points are being extracted to gain deeper insights that affect the overall academic growth of a student..
Despite being fragmented in many cases, data scientists were able to derive critical observations through these records. They included an optimal book-to-pupil ratio – drawing on the optimal pupil-to-teacher ratio.
The study also hinted towards lower engagement rate of girls between 11 and 14 years. Further, the analysis was quick to find that the dropout rate amongst this demographic gets reduced with the introduction of separate toilets for them.
These are some of the interesting takeaways from the collaborative attempt, and were generated through leveraged technology in spite of the complex and disjointed data sets available. With increasing digitisation and availability of more enriched data points to process, these insights will lead to more solutions to longstanding problems in the sector.
Cloud-based technology in tourism education
Improved IT capabilities and enterprise infrastructure at schools are needed to create a successful digital learning experience. While the technology exists in some forms, the real challenge comes in terms of scalability. The biggest advantage of cloud technologies is that they create a centralised repository of knowledge for students and teachers to access. This is taking the student-teacher collaboration beyond traditional classroom interaction.
Cloud-based technology in tourism education has become such a phenomenon since it ensures sustained academic learning irrespective of the student’s geographical positioning. Moreover, it ensures that the desired data is centrally available for processing and deriving deeper insights for a more effective learning experience. Cloud-based technology also enables educators to boost their reach without making any significant infrastructural spends. This, in turn, benefits end-users by reducing the cost of services, while simultaneously adding value to their education.
Machine learning and artificial intelligence
People might ask how artificial intelligence actually affects a student’s learning capabilities and boosts human intelligence. Well, AI is turning pedagogical training right on its head. AI-driven algorithms create behavioural models by studying individual data sets. Based on these models, the algorithms develop a deeper understanding of a student’s strengths and weaknesses and devise a unique personalised learning curve.
Machine learning, a constituent technology of AI, enables the system to learn individual actions and skills without explicitly being programmed. The system automatically establishes the relationship of different learning methodologies with respect to different behavioural models, progress reports, and annual results. They, moreover, create personalised training paths that exact the needs of each and every student. The student ultimately benefits by learning at an optimal speed – delivering the best results.
Launching your travel technology startup
Now is the time to launch your travel technology startup. We help inspire, fund, advise and connect travel startups.
There are now over a dozen travel, tourism, and hospitality focused accelerators/incubators investing in pre-seed travel technology. Additionally, there are a dozen travel innovation hubs providing startup services, a few travel focused co-working spaces, and a dozen VC & corporate venture arms funding later stage travel tech from seed-to-series A.
Not all organizations are investing cash. The majority are helping startups through knowledge sharing, data & technology access and facilitating business development connections with corporate travel companies. These companies push new capital into the ecosystem by launching a new incubator, accelerator or a venture fund.
In addition to investment in startups, the larger travel companies are creating innovation departments and R&D Labs focusing on easing the ability for new technology to enter their corporate systems and processes. This movement to opening up their organizations to new innovations will facilitate new products and services being developed for the travel industry.