UNDERSTANDING THE CONCEPT OF HALAL
TOURISM PRINCIPLES AND PRODUCTS
The world community has now begun to understand the importance of the Muslims requirement for food and other consumption known as halal. Every Muslim must ensure that what they eat comes from a halal source. This does not mean only to check the ingredients per se, but also
to ensure that the whole process is in accordance with Shariah principles.
This Halal concept comes from the Holy Quran which it uses to describe objects and actions. Halal is a Quranic term that means permitted, allowed, lawful or legal. Its opposite is haram (forbidden, unlawful or illegal). According to Shari’ah, all issues concerning Halal or Haram and even all disputes should be referred to Quran and Sunnah. Halal and Haram are universal terms that apply to all aspects of human life whether is related to his ibadat or muamalat or mua’sharah.
Halal consists of anything that is free from any component that Muslims are prohibited from consuming. This can be classified as ‘pork free’ in its physical existence, including food substances such as gelatine, enzymes, lecithin and glycerine as well additives such as flavourings and colouring.
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Halal may be defined as an act, object or conduct over which the individual has freedom of choice and its exercise does not carry either a reward or a punishment. Halal may have been identified by explicit evidence in the Shari’ah or by reference to the presumption of permissibility (ibahah). At the global level, the Food and Agriculture Organisation of the United Nations has prepared general guidelines for use of the term halal to be adopted by member countries.
Islam is a natural way of life and encompasses the concept of an economic system based on human cooperation and brotherhood, which is based on the consultation and dietary laws for all humanity.
Basic principles for Halal products are:
1. Being Halal or Haram products is the function of being lawful or unlawful with respect to Divine orders.
2. Assigning Halal or Haram depends on being beneficial or harmful, respectively.
3. In the context of the above concepts, assigned orders in Shariah are both fixed and variable rules based on the state of subjects on specific times and places.
4. Orders in Shariah are ranked based on the degree of being beneficial or harmful while the best choice is preferred whenever it is necessary.
5. Some controls and governing regulations such as “La zirar” (no harm to human), Haraj (the existence of serious threat and/or constraints), and urgency rules occasionally disapprove the orders.
Therefore, especially Muslims are responsible to embrace of this order more than anyone. This is a faith issue for them. It is thus important for the world community, both Muslim and non-Muslim,
to recognize the potential of the Halal industry. The halal industry has now expanded beyond the food sector to include pharmaceuticals, cosmetics, health products, toiletries and medical devices as well as service sector components such as logistics, marketing, print and electronic media, packaging, branding, and financing.
There are reasons why the Halal industry is important to world’s growth as a multi racial society.. Halal principles are not confined to the strictly religious, but involve health, cleanliness and safety. In recent years, with the increase in the number of affluent Muslims, the halal industry has expanded further into lifestyle offerings including halal travel and hospitality services as well as fashion. This development has been triggered by the change in the mind set of Muslim consumers as well as ethical consumer trends worldwide.
The values promoted by halal – social responsibility, stewardship of the earth, economic and social justice, animal welfare and ethical investment – have gathered interest beyond its religious compliance. The popularity of, and demand for, halal certified products among non-Muslim consumers have been on the rise as more consumers are looking for high quality, safe and ethical products.
No longer a mere religious obligation or observance for Muslims, halal (which means “lawful” or “allowable”) has become a powerful market force, becoming increasingly a world-wide market phenomenon for both Muslims and non-Muslims alike.
The appendage of “Halal” to a product is not just a guarantee that the product is permitted for Muslims, but it has also become a global symbol for quality assurance and lifestyle choice. This is evident by the participation and involvement of non- Muslim countries and organisations where halal is fast emerging as the standard of choice. Many Western countries have recognised the emerging global trend in consumerism towards halal products and services, and are now racing to gain a footing in the halal industry.
SOURCE: Halal Industry : Key Challenges and Opportunities, Hussein Elasrag.